{"id":25117,"date":"2019-02-18T04:03:55","date_gmt":"2019-02-18T00:03:55","guid":{"rendered":"https:\/\/www.bbc.co.uk\/news\/business-47224218"},"modified":"2019-02-18T04:03:55","modified_gmt":"2019-02-18T00:03:55","slug":"how-sending-handwritten-letters-created-a-1bn-firm","status":"publish","type":"post","link":"https:\/\/uig-ae.com\/?p=25117","title":{"rendered":"How sending handwritten letters created a $1bn firm"},"content":{"rendered":"Technology company Celonis got its first business customers by writing them letters by hand to stand out from the crowd.","protected":false},"excerpt":{"rendered":"<p>Technology company Celonis got its first business customers by writing them letters by hand to stand out from the crowd.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/25117"}],"collection":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25117"}],"version-history":[{"count":1,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/25117\/revisions"}],"predecessor-version":[{"id":25118,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/25117\/revisions\/25118"}],"wp:attachment":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}