{"id":23161,"date":"2018-11-16T00:58:23","date_gmt":"2018-11-15T20:58:23","guid":{"rendered":"https:\/\/www.bbc.co.uk\/news\/uk-46223136"},"modified":"2018-11-16T00:58:23","modified_gmt":"2018-11-15T20:58:23","slug":"the-battle-of-the-christmas-adverts-whats-the-magic-formula","status":"publish","type":"post","link":"https:\/\/uig-ae.com\/?p=23161","title":{"rendered":"The battle of the Christmas adverts: what&#8217;s the magic formula?"},"content":{"rendered":"From John Lewis' tear-jerker to Iceland's palm oil campaign - what makes a great Christmas ad?","protected":false},"excerpt":{"rendered":"<p>From John Lewis&#8217; tear-jerker to Iceland&#8217;s palm oil campaign &#8211; what makes a great Christmas ad?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/23161"}],"collection":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23161"}],"version-history":[{"count":1,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/23161\/revisions"}],"predecessor-version":[{"id":23162,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/23161\/revisions\/23162"}],"wp:attachment":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}