{"id":12749,"date":"2016-11-07T04:10:30","date_gmt":"2016-11-07T00:10:30","guid":{"rendered":"http:\/\/www.bbc.co.uk\/news\/business-37629627"},"modified":"2016-11-07T04:10:30","modified_gmt":"2016-11-07T00:10:30","slug":"sounds-far-fetched","status":"publish","type":"post","link":"https:\/\/uig-ae.com\/?p=12749","title":{"rendered":"Sounds far-fetched"},"content":{"rendered":"How Portuguese entrepreneur Jose Neves built popular fashion website Farfetch, which last year saw sales of $512m (\u00a3410m).","protected":false},"excerpt":{"rendered":"<p>How Portuguese entrepreneur Jose Neves built popular fashion website Farfetch, which last year saw sales of $512m (&pound;410m).<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/12749"}],"collection":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12749"}],"version-history":[{"count":1,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/12749\/revisions"}],"predecessor-version":[{"id":12750,"href":"https:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/12749\/revisions\/12750"}],"wp:attachment":[{"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}