{"id":8582,"date":"2016-03-22T04:08:19","date_gmt":"2016-03-22T00:08:19","guid":{"rendered":"http:\/\/www.bbc.co.uk\/news\/business-35857946"},"modified":"2016-03-22T04:08:19","modified_gmt":"2016-03-22T00:08:19","slug":"why-do-so-many-brand-spin-offs-fail","status":"publish","type":"post","link":"http:\/\/uig-ae.com\/?p=8582","title":{"rendered":"Why do so many brand spin-offs fail?"},"content":{"rendered":"How many products is too many?","protected":false},"excerpt":{"rendered":"<p>How many products is too many?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/8582"}],"collection":[{"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8582"}],"version-history":[{"count":1,"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/8582\/revisions"}],"predecessor-version":[{"id":8583,"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/8582\/revisions\/8583"}],"wp:attachment":[{"href":"http:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8582"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}