{"id":21739,"date":"2018-08-24T16:25:14","date_gmt":"2018-08-24T12:25:14","guid":{"rendered":"https:\/\/www.bbc.co.uk\/news\/business-45289440"},"modified":"2018-08-24T16:25:14","modified_gmt":"2018-08-24T12:25:14","slug":"lol-procter-gamble-wants-to-trademark-lol","status":"publish","type":"post","link":"http:\/\/uig-ae.com\/?p=21739","title":{"rendered":"LOL! Procter &amp; Gamble wants to trademark LOL"},"content":{"rendered":"The household products company P&G may want to overhaul its brand portfolio to clean up with millennials.","protected":false},"excerpt":{"rendered":"<p>The household products company P&amp;G may want to overhaul its brand portfolio to clean up with millennials.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/21739"}],"collection":[{"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21739"}],"version-history":[{"count":1,"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/21739\/revisions"}],"predecessor-version":[{"id":21740,"href":"http:\/\/uig-ae.com\/index.php?rest_route=\/wp\/v2\/posts\/21739\/revisions\/21740"}],"wp:attachment":[{"href":"http:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21739"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/uig-ae.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}